Kim Edge

Creative Direction and Design

My design career began in New York City, where I specialized in editorial design at nationally recognized publications, including Adweek, The New Yorker Magazine, and Travel and Leisure Magazine. It was a wonderful time in my career. I was blessed to be trained by the most talented teams in NYC in all things, from typography to composition, color, and photography. From there, I switched gears and focused on branding and promotional design at private and public universities. Currently, and for the last 12 years, I have been a creative director at a global branding agency supporting a Fortune 10 client. My current work is grounded in strategy and atomic principles. The creative spans all areas of design from retail to enterprise, campaigns to evergreen, B2B and B2C, paid and owned media, in-store, digital, animated social, and out-of-home experiences.